While the world is changing its routines under the influence of new regulations the advertising and media buying space is also undergoing the transformation.
Trafficshop Team has been successfully performing remote operations since 4th March and as we had a bit more time we analysed the current situation and trends and willing to share our observations with you
The first thing we want to emphasize on is that the general traffic volume is growing, we are seeing a considerable increase of mobile traffic (by 1,2 mln daily) and 10% increase of desktop traffic so far.
Our top 10 geos during these days are India, United States, China, Germany, Italy, France, United Kingdom, Spain, Russia, Canada
These days the world tends to download more software/utilities which can help to entertain, study, relax, enhance the work of devices (computer or smartphone), change your IP address (VPN) it leads to utilities vertical being on fire
Since the expenses have been cut in offline and travel is not possible at the moment online food deliveries and local online shopping (mind the possibility of shipment in certain countries) are on their winning positions at the moment
Streaming services for gaming, videos, movies and entertainment have become very popular. Look out for offers of this vertical and hurry up to start promoting them.
Will Bitcoin or oil rise again? Will some currencies lose their positions over this crisis time? The interest to these markets make the cryptocurrency, forex and sweepstakes offers very hot nowadays
Last but not least is health and mental care. The immune enhancers, any type of online trainings, longevity boosters, survival seminars, male and female nutra products (again mind the delivery conditions for COD offers) are there to help people overcome the challenging time and thus becoming attractive for users online.
The way we address internet surfers online by creatives and advertising has also been adjusted.
Here we would like to give a couple of advices:
Adjust, stay positive, stay healthy and keep on making money with advertising!
While the world is changing its routines under the influence of new regulations the advertising and media buying space is also undergoing the transformation. Trafficshop Team has been successfully performing remote operations since 4th March and as we had a...
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